Director (CEO, Forty Winks)
Pancho Gutstein
CEO of Forty Winks with global brand and retail experience, Pancho brings strategic thinking, creativity, and commercial depth to the ABSC Board.
Born in New York, educated at Princeton and Columbia, Pancho has lived and breathed global retail and branding for over 20 years. He’s led major strategy and marketing teams at PUMA and Newell, and now heads up Forty Winks from his base in Australia. Pancho brings international insight, digital nous, and a collaborative mindset — plus a love of basketball, yoga, and slow Sundays with his family.